How to Measure the Effectiveness of Your Email Nurturing Campaigns?
To ensure your relationship nurturing efforts are effective, track the following key performance indicators (KPIs):
Open Rate: Indicates how many people open your emails. Click-Through Rate (CTR): Measures the percentage of subscribers who click on links within your email. Conversion Rate: Reflects the number of subscribers who take the desired action, such as making a purchase. Unsubscribe Rate: Keeps track of how many people are opting out of your email list.