Here are some tips to achieve balanced imagery in your email marketing campaigns:
Text-to-Image Ratio: Aim for a balanced text-to-image ratio. A common recommendation is 60% text and 40% images. Relevance: Ensure that every image used is relevant to the content and adds value. Alt Text: Always include alt text for images. This helps in accessibility and in cases where images do not load. Image Size: Use optimized image sizes to ensure quick loading without compromising quality. Consistency: Maintain a consistent style for images to align with your brand identity.