Here are some best practices for ensuring layout consistency in your email marketing campaigns:
Use Templates: Begin with a set of email templates that can be customized but follow a similar structure. This ensures that each email has a familiar look and feel. Brand Guidelines: Develop and adhere to brand guidelines that specify colors, fonts, and design elements to be used in all email communications. Consistent Headers and Footers: Keep your headers and footers uniform across all emails. This includes your company logo, contact information, and social media links. Test Across Devices: Ensure your emails look consistent on different devices and email clients by conducting thorough testing.