How to Leverage Institutional Knowledge for Better Campaigns?
To leverage institutional knowledge for more effective email marketing campaigns, follow these tips:
Segmentation: Use historical data to segment your audience more effectively. Tailor your messages to different groups based on their past interactions. Personalization: Implement personalization strategies using data insights. Personalized emails have higher engagement rates. A/B Testing: Utilize past A/B test results to refine your email elements like subject lines, CTAs, and content layout. Automation: Automate repetitive tasks using knowledge of what has worked in the past, allowing your team to focus on more strategic activities.