Collecting engagement data is just the first step; acting on it is crucial:
Adjust Content: Use engagement data to refine your content strategy, focusing on what resonates most with your audience. Re-engage Inactive Subscribers: Develop targeted campaigns to re-engage subscribers who haven't interacted with your emails in a while. Clean Your List: Regularly remove inactive or unengaged subscribers to maintain a healthy email list. Personalize Further: Use engagement data to create even more personalized and relevant email experiences.