Adapting to changing benchmarks involves continuous learning and flexibility. Here are some actionable steps:
A/B Testing: Regularly test different email elements to see what resonates best with your audience. Segmentation: Divide your email list into smaller, more targeted groups to deliver more personalized content. Automation: Use email automation tools to send timely and relevant messages based on user behavior. Feedback Loop: Collect feedback from your audience to understand their preferences and pain points better.