Most email marketing platforms allow you to create both HTML and plain text versions of your email. Here’s a general approach:
1. Create Your HTML Email: Design your HTML email with all the necessary elements. 2. Generate Plain Text Version: Many platforms automatically generate a plain text version from your HTML email. However, you should review and edit it to ensure it reads well. 3. Manual Editing: If your platform doesn’t generate a plain text version, you can manually create one by stripping out all the HTML and formatting your content accordingly. 4. Test Both Versions: Before sending your campaign, test both the HTML and plain text versions to ensure they are properly formatted and convey the intended message.