Including a plain text version in your email marketing campaigns offers several benefits:
1. Improved Deliverability: Email clients and spam filters often check for a plain text version. Emails without it are more likely to be marked as spam. 2. Better Accessibility: Some recipients may prefer or require plain text due to their email client settings or personal preferences. 3. Compatibility: Not all email clients support HTML emails. A plain text version ensures that your message is accessible to everyone. 4. Enhanced Readability: Plain text emails can be easier to read, especially on mobile devices or with screen readers.