To align your content with audience interests, consider the following steps:
Segmentation: Segment your email list based on demographics, behavior, and preferences to deliver more personalized content. Personalization: Use personalization techniques like including the recipient's name and tailoring content to their past interactions with your brand. Relevant Topics: Focus on topics that are relevant to your audience's needs and interests. Feedback Loop: Encourage feedback and use it to refine your content strategy.