The allocation of your budget depends on various factors such as the size of your email list, the complexity of your campaigns, and your overall marketing goals. Here are some general guidelines:
Software and Tools: Allocate around 20-30% of your budget to email marketing software and tools. Content Creation: About 30-40% should go into designing and writing engaging email content. List Management: Allocate around 10-20% for maintaining and growing your email list. Analytics: Reserve 10-20% for tools and services that help you measure the effectiveness of your campaigns.