What are Common Mistakes to Avoid When Cleaning Your Email List?
One common mistake is deleting inactive subscribers too quickly. Instead, try to re-engage them first through targeted campaigns. Another mistake is not using an email verification tool, which can result in keeping invalid email addresses on your list. Ignoring GDPR compliance and other email marketing laws can also be detrimental. Always ensure that your list-cleaning methods comply with legal requirements to avoid penalties. Lastly, neglecting to analyze the reasons for high unsubscribe rates can prevent you from making necessary improvements to your email marketing strategy.