Analyzing and measuring subscriber data is essential for optimizing your email marketing strategy. Key metrics to track include:
Open Rates: The percentage of subscribers who open your emails. Click-Through Rates: The percentage of subscribers who click on links within your emails. Conversion Rates: The percentage of subscribers who complete a desired action, such as making a purchase. Unsubscribe Rates: The percentage of subscribers who opt out of your email list.
By monitoring these metrics, you can gain insights into what works and what doesn’t, allowing you to refine your campaigns for better results.