There are several techniques marketers can use to personalize their emails:
Dynamic Content: Use dynamic content blocks to display different information based on recipient data. Segmentation: Segment your email list into smaller groups based on demographics, behavior, or preferences. Personalized Subject Lines: Include the recipient's name or relevant information in the subject line to grab their attention. Behavioral Trigger Emails: Send automated emails triggered by specific actions, such as cart abandonment or browsing behavior.