Once you have collected samples of competitor emails, follow these steps to analyze them: 1. Create a Spreadsheet: Organize the data in a spreadsheet, categorizing by subject lines, design elements, content types, CTAs, and send times. 2. Identify Patterns: Look for patterns or recurring themes. Are there any common strategies they use? 3. Evaluate Engagement: If possible, evaluate engagement metrics such as open rates and click-through rates. This might require tools that can estimate these metrics. 4. SWOT Analysis: Perform a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats in their email marketing strategy.