Once your email campaign is live, you can track the performance of unique links through the analytics dashboard of your email marketing platform. Key metrics to watch include:
Click-Through Rate (CTR): The percentage of recipients who clicked on the unique links. Conversion Rate: The percentage of clicks that led to the desired action, such as a purchase or form submission. Engagement Time: How long recipients spend on the landing page after clicking the unique link.
This data can provide invaluable insights into the effectiveness of your email content and overall campaign strategy.