How to Analyze Email Campaign Performance in Google Analytics?
Once you have set up UTM parameters, you can analyze your email campaign performance in Google Analytics by navigating to the Acquisition section. Here are some key metrics to look for:
Sessions: The number of visits generated by your email campaigns. Bounce Rate: The percentage of visitors who leave your site after viewing only one page. Conversion Rate: The percentage of visitors who complete a desired action such as making a purchase. Average Session Duration: The average amount of time visitors spend on your site.