Segmentation involves dividing your email list into smaller groups based on specific criteria such as demographics, purchase history, or engagement levels. Here’s why segmentation works:
1. Targeted Messaging: When you send relevant messages to specific segments, recipients are more likely to find the content useful and engaging. 2. Improved Metrics: Segmented campaigns often see higher open rates, click-through rates, and conversions compared to non-segmented ones. 3. Reduced Unsubscribes: Sending relevant content minimizes the chances of recipients unsubscribing from your list.