Analyzing email traffic involves using tools like Google Analytics and your email marketing platform's analytics. Key steps include:
Set UTM Parameters: Use UTM parameters in your email links to track the performance of different campaigns. Monitor User Behavior: Analyze how users interact with your website after clicking through from an email. Look at metrics like time on page, pages per session, and bounce rate. Evaluate Conversion Path: Understand the steps users take from clicking an email link to completing a conversion. This helps in optimizing the user journey.