carbon offsetting

What Steps Can Be Taken to Reduce Email Marketing's Carbon Footprint?

There are several proactive steps email marketers can take to reduce their carbon footprint:
Optimize email campaigns by targeting the right audience, thus reducing unnecessary sends.
Utilize efficient email servers and consider green hosting services.
Limit the size of emails by reducing the use of heavy images and unnecessary attachments.
Promote email preference centers to allow subscribers to choose the content they receive.

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