campaign performance reports

How to Analyze the Data?

Analyzing the data involves looking at both the quantitative and qualitative aspects of your campaign. For example:
Compare the open rate with industry benchmarks to understand how well your subject lines are performing.
Evaluate the CTR to see if your email content and call-to-action (CTA) are compelling enough.
Look at the conversion rate to determine the effectiveness of your overall email strategy.
Analyze the bounce rate to identify any issues with your email list quality.
Monitor the unsubscribe rate to gauge recipient satisfaction with your emails.

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