maintain accurate records

What types of records should be maintained?

You should keep detailed records of various elements, including:
- Email addresses and user preferences
- Engagement metrics (open rates, click-through rates, etc.)
- Unsubscribes and bounce rates
- Campaign performance data
- Consent documentation to ensure compliance with regulations like GDPR and CAN-SPAM

Frequently asked queries:

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What types of records should be maintained?
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