Choose the Right ESP: Carefully evaluate different ESPs and choose one that fits your budget and needs. Look for scalable solutions that can grow with your business. Segment Your Email List: Target specific groups within your email list to ensure higher engagement and conversion rates. Regularly Clean Your List: Remove inactive or unengaged subscribers to reduce costs and improve your campaign effectiveness. Optimize Campaigns: Use A/B testing, personalization, and other optimization strategies to increase your ROI. Monitor Metrics: Keep an eye on key metrics such as open rates, click-through rates, and conversion rates to identify areas for improvement.