To avoid the pitfalls of unauthorized email marketing, adhere to the following best practices:
Obtain Clear Consent: Always ensure that you have the recipient’s explicit permission before adding them to your email list. Implement Double Opt-In: Use a double opt-in process to confirm the recipient's interest in receiving your emails. Maintain a Clean List: Regularly clean your email list by removing inactive or unengaged subscribers. Provide Easy Unsubscribe Options: Always include a clear and easy way for recipients to unsubscribe from your emails. Follow Legal Requirements: Familiarize yourself with and adhere to relevant email marketing laws and guidelines.