Ignoring data hygiene can lead to several negative consequences:
Poor Deliverability: A high bounce rate and spam complaints can damage your sender reputation, leading to poor deliverability. Reduced Engagement: Sending emails to uninterested or invalid addresses reduces overall engagement rates. Increased Costs: Inefficient email campaigns waste resources and can lead to higher costs for email marketing services. Legal Issues: Non-compliance with data protection regulations can result in hefty fines and legal issues.