Building an email list is crucial for any successful email marketing campaign. Here are some strategies for nonprofits:
1. Website Sign-Ups: Encourage visitors to your website to subscribe to your newsletter by offering valuable content or resources. 2. Event Registrations: Collect email addresses during events, whether they are in-person or virtual. 3. Social Media: Promote your email newsletter on social media platforms to attract followers to subscribe. 4. Partnerships: Collaborate with other organizations to reach a broader audience and grow your email list. 5. Donor Sign-Ups: When donors contribute, ask them to join your email list to receive updates on how their contributions are making an impact.