Building an email marketing database involves several steps:
1. Collect Data: Use opt-in forms on your website, social media, and other digital platforms to collect subscriber information. Make sure to comply with data protection regulations like GDPR. 2. Organize Data: Use a Customer Relationship Management (CRM) tool or email marketing software to organize your data. Segment your audience based on demographics, behavior, and preferences. 3. Maintain Data Quality: Regularly update and clean your database to remove invalid or outdated information.