averagex

How to Calculate Average Open Rate?

The open rate is calculated by dividing the number of unique opens by the number of emails delivered, then multiplying by 100 to get a percentage. For instance, if you sent 1,000 emails and 200 were opened, the open rate would be (200/1000)*100 = 20%. Open rates vary by industry, so benchmarking against your specific industry's average is crucial.

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