Here's a step-by-step guide to calculate your email marketing revenue: Step 1: Track Click-Through Rate (CTR) Determine the percentage of email recipients who clicked on any link within your email. This provides insight into how engaging your email content is.
Step 2: Measure Conversion Rate Calculate the percentage of users who completed the desired action after clicking through your email. This could be a purchase, sign-up, or any other goal.
Step 3: Calculate Average Order Value (AOV) Find the average amount spent per transaction by dividing the total revenue by the number of orders.
Step 4: Determine Revenue per Email (RPE) Divide the total revenue generated from the email campaign by the number of emails sent. This gives you a clear picture of the revenue each email is bringing in.