calculate revenue

How to Calculate Email Marketing Revenue?

Here's a step-by-step guide to calculate your email marketing revenue:
Step 1: Track Click-Through Rate (CTR)
Determine the percentage of email recipients who clicked on any link within your email. This provides insight into how engaging your email content is.
Step 2: Measure Conversion Rate
Calculate the percentage of users who completed the desired action after clicking through your email. This could be a purchase, sign-up, or any other goal.
Step 3: Calculate Average Order Value (AOV)
Find the average amount spent per transaction by dividing the total revenue by the number of orders.
Step 4: Determine Revenue per Email (RPE)
Divide the total revenue generated from the email campaign by the number of emails sent. This gives you a clear picture of the revenue each email is bringing in.

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