There are several reasons why a subscriber might choose to revoke their consent to receive emails from a business:
1. Frequency: They may feel overwhelmed by the number of emails they are receiving. 2. Relevance: The content may no longer be relevant to their interests. 3. Privacy Concerns: They may have concerns about how their personal data is being used. 4. Change of Mind: They simply might change their mind and no longer wish to receive communications.