roi of your email campaigns

How to Calculate the ROI of Email Campaigns?

Calculating the ROI of your email campaigns involves a simple formula:
ROI = [(Revenue from Email Campaign - Cost of Email Campaign) / Cost of Email Campaign] * 100
For example, if you generated $10,000 in revenue from an email campaign that cost $1,000, your ROI would be:
ROI = [($10,000 - $1,000) / $1,000] * 100 = 900%

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