How Can Marketing Managers Measure Success in Email Marketing?
Measuring success in email marketing involves analyzing various metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that were not delivered successfully. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.