Which Metrics Should be Included in Transparent Reporting?
To maintain transparency, it’s important to include a variety of metrics in your reporting. Key metrics often encompass:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.