Choosing the right color scheme involves understanding your brand, your audience, and the message you want to convey. Here are some tips:
Know Your Brand Colors: Start with your brand's primary colors and build your email color scheme around them to maintain consistency. Consider Color Psychology: Different colors evoke different emotions. For example, blue often represents trust and calm, while red can signify urgency or excitement. Use Color Theory: Utilize color wheel principles such as complementary, analogous, or triadic color schemes to create a balanced palette.