Identifying audience mismatch involves analyzing various metrics and feedback:
Engagement Metrics: Low open and click-through rates can indicate that your emails are not resonating with your audience. Unsubscribe Rate: A high unsubscribe rate may suggest that your content is not relevant to your recipients. Customer Feedback: Direct feedback from customers can provide insights into why your emails may not be hitting the mark. Spam Complaints: An increase in spam complaints is a clear sign of audience mismatch.