When selecting an ESP, consider the following factors:
Features: Ensure the ESP offers features that meet your needs, such as automation, segmentation, A/B testing, and customizable templates. Reputation: Look for reviews and testimonials to gauge the ESP's reputation. A well-regarded ESP is more likely to provide reliable services. Support: Good customer support is crucial. Check if the ESP offers 24/7 support and multiple channels like chat, email, and phone. Pricing: Compare pricing plans to find one that fits your budget without compromising on essential features.