Tracking and analyzing specific metrics can provide insights into the marketability of your email campaigns. Key metrics include:
Open Rate: Indicates the percentage of recipients who open your email. High open rates suggest effective subject lines and sender reputation. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email, indicating engagement with the content. Conversion Rate: Reflects the percentage of recipients who completed a desired action, such as making a purchase, after clicking through.