marketability

What Metrics Indicate Email Marketability?

Tracking and analyzing specific metrics can provide insights into the marketability of your email campaigns. Key metrics include:
Open Rate: Indicates the percentage of recipients who open your email. High open rates suggest effective subject lines and sender reputation.
Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email, indicating engagement with the content.
Conversion Rate: Reflects the percentage of recipients who completed a desired action, such as making a purchase, after clicking through.

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