When selecting an external hosting service for your email marketing needs, consider the following factors:
- Features: Look for features like customizable templates, automation, A/B testing, and detailed analytics. - Pricing: Compare pricing models to find one that fits your budget. Some services offer pay-as-you-go plans, while others have monthly subscriptions. - Integration: Ensure the service integrates seamlessly with your existing CRM and other marketing tools. - Reputation: Research user reviews and industry ratings to gauge the reliability and effectiveness of the service.