There are several reasons to use external hosting for your email marketing campaigns:
1. Scalability: These platforms are designed to handle large volumes of emails, making it easier to scale your campaigns as your business grows. 2. Deliverability: Reputable hosting services have established relationships with ISPs and employ best practices to ensure high deliverability rates. 3. Analytics: These platforms provide detailed analytics on open rates, click-through rates, and other key metrics to help you optimize your campaigns. 4. Compliance: External hosting services often handle compliance with email marketing regulations like GDPR and CAN-SPAM, reducing your legal risk.