When choosing an image compressor for your email marketing efforts, consider the following factors:
Quality vs. Compression Ratio: Look for a tool that balances image quality with compression. Some tools allow you to adjust the compression level. File Formats Supported: Ensure the compressor supports the image formats you use, such as JPEG, PNG, and GIF. Batch Processing: If you frequently send image-heavy emails, a tool that supports batch processing can save you time. Ease of Use: Choose a user-friendly tool that doesnât require technical expertise.