Choosing the right font weight depends on several factors:
Audience: Consider the preferences of your target audience. A younger demographic might prefer modern, thin fonts while an older audience might find bold fonts easier to read. Brand Identity: The font weight should align with your brand's identity. A luxury brand might opt for elegant, light fonts, whereas a tech company might prefer bold, clean fonts. Message: The weight should match the importance of the message. Use heavier weights for calls-to-action and lighter weights for secondary information.