When selecting integrations for your email marketing platform, consider the following factors:
Compatibility Ensure that the email marketing tool you choose is compatible with the systems you already use. Check for specific integrations the platform offers or if it supports API connections.
Ease of Use The integration process should be straightforward. Look for platforms that offer detailed guides, tutorials, and customer support to help you through the setup process.
Cost Some integrations may come at an additional cost. Assess whether the benefits of the integration justify the expense.