Why Are First Impressions Crucial in Email Marketing?
First impressions in email marketing are crucial because they set the tone for your relationship with the subscriber. When a subscriber opens your email for the first time, it's your opportunity to make a lasting impact. A positive first impression can lead to increased open rates, click-through rates, and ultimately, conversions. On the other hand, a negative first impression can result in your email being ignored, deleted, or worse, marked as spam.