Choosing the right medium depends on several factors, including:
Audience Preferences: Understand how your audience prefers to receive and read emails. Do they mostly use mobile devices, or do they prefer desktop email clients? Campaign Goals: Define what you aim to achieve with your email marketing. Are you looking to increase open rates, click-through rates, or conversions? Budget: Different mediums come with different costs. Ensure you choose a medium that fits within your budget while still meeting your needs. Integration Capabilities: Ensure the medium can easily integrate with your existing tools and platforms, such as CRM systems and social media channels.