When selecting a text color, consider the following factors:
Readability: Ensure that the text color contrasts well with the background. Dark text on a light background or light text on a dark background is usually a safe choice. Brand Consistency: Use colors that align with your brand's visual identity. This helps in building brand recall and trust. Accessibility: Make sure the text color is accessible to people with visual impairments. Tools like the Web Content Accessibility Guidelines (WCAG) can help you determine if your color choices meet accessibility standards.