cooling systems

What Are the Key Indicators of a Cooling System Issue?

Several metrics can indicate that your email marketing efforts might benefit from a cooling system. These include:
Low Open Rates: If a significant portion of your emails are not being opened, it could be a sign of disengaged subscribers or poor subject lines.
High Bounce Rates: A high number of bounced emails can indicate issues with your email list quality.
Spam Complaints: If your emails are frequently marked as spam, it could impact your sender reputation.
Low Click-Through Rates: If recipients are not engaging with the content of your emails, it may be time to reevaluate your content strategy.

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