Choosing the right unrelated articles is crucial. Here are some guidelines:
Audience Interests: Consider what your audience might find interesting or valuable. Relevance to Brand: Even if the articles are unrelated to the email's primary message, they should still align with the overall brand values. Quality Content: Ensure that the articles are well-written, informative, and engaging. Non-Competing: Avoid content that could distract from the main CTA of the email.