Cleaning an outdated list is essential to maintain the health of your email marketing campaigns. Here are some steps to follow:
Use a List Cleaning Service: There are several list cleaning services available that can help you remove invalid and inactive email addresses. Segment Your List: Segmenting your list based on engagement levels can help you identify which subscribers are active and which are not. Send Re-engagement Campaigns: Send a re-engagement campaign to inactive subscribers to see if they are still interested in receiving your emails. Remove Inactive Subscribers: If subscribers do not engage with your re-engagement campaigns, it’s best to remove them from your list.