Maintaining synchronized data is crucial for multiple reasons:
Accuracy: Ensures that all customer data is accurate, reducing the risk of sending irrelevant or incorrect emails. Segmentation: Helps in creating targeted segments based on the most recent data, improving the effectiveness of your email campaigns. Personalization: Allows for more personalized communication, enhancing customer engagement and loyalty. Compliance: Ensures that you are compliant with data protection regulations like GDPR by keeping data up-to-date and secure.