optimize database

How to Clean Your Email Database Effectively?

Effective data cleaning involves several practices:
Remove Hard Bounces: Hard bounces occur when emails are returned due to invalid addresses. Remove these addresses to prevent future delivery issues.
Eliminate Duplicate Entries: Ensure that each email address appears only once in your database to avoid sending multiple emails to the same person.
Prune Inactive Subscribers: Identify and remove subscribers who haven't engaged with your emails over a specific period. This helps in maintaining a high engagement rate.
Validate Email Addresses: Use email validation tools to verify the accuracy and validity of email addresses in your database.

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