When selecting an e-commerce integration for your email marketing, consider the following factors:
1. Compatibility: Ensure that the integration is compatible with both your e-commerce platform and email marketing software. 2. Ease of Use: Look for integrations that are easy to set up and use, even if you're not tech-savvy. 3. Features: Check the features offered by the integration, such as automation capabilities, segmentation options, and analytics. 4. Cost: Consider the cost of the integration and whether it provides good value for money. 5. Support: Ensure that the integration provider offers reliable customer support in case you run into any issues.